2010: The New Ways to be Found Online - Using Word of Mouth to Generate Business Leads

Companies want to know how best they can spend their marketing dollars to achieve the growth they require. In addition many business professionals are unaware of the variety of online channels that their prospective customers use when looking for information. In this whitepaper, we’ll look at how to get found on the Internet in the new decade:

• The challenge of getting found on search engines
• Market drivers that we should be aware of with regards to what people do on the Internet
• Push vs. Pull marketing
• Key steps to developing a “Content Marketing”  plan to get found online 
• Publishing content that increases customer conversion