Social Media Marketing
Have you ever looked online for a product you are looking to purchase and read the comments about the products or services? How does that influence your purchase? By adding Social Media Marketing to our marketing strategy you build a personality to our products & services.
Transparency is key!
We can not hide from our customers. Actually we need to embrace and invite our customers to talk about our products & services. When this happens our marketing grows legs, without spending more on advertising.
Word Of Mouth Marketing and the Referral Marketing are very powerful in Lead Generation Strategies. Traditionally businesses look at organizations and clubs for there social connections. Today, Social Networks are growing far faster, where there are a thousands of customers interested in your products & services.
Social Media Channels and Networks are all about building...
- Brand Reputation
- Added Credibility
- Building Communications
- Building Relationships with Customers
- Building Referrals
- Added Visibility on major Search Engines
Social Media is not just for marketing.
Resources are limited during a difficult economy, and the workload often
falls on the shoulders of fewer employees, with the expectation of
timely delivery and quality results just as high as before the
downsizing. While marketing is an obvious fit, don't overlook the value
that social media brings to other business processes:- Human Resources: Social media boosts a company's brand
online, therefore attracting more job candidates, and if social media
use by employees is encouraged (such as corporate blogging, running
company Facebook group), and staff is happier and tend to stay longer.
Bottom Line: Reduced employee turnover; lower hiring and training costs; lower costs for job advertising.
- Customer Service: Social media means open lines of
communication between consumer and company, so customer problems and
needs can be addressed in a real-time, transparent environment. The
result is accountability and trust by consumers.
- PR/Media Relations: Social media is used more and more by
mainstream journalists, as well as citizen journalists/bloggers, for
spreading the news and views of a company with easy dissemination of
photos, videos, and links.
Bottom Line: Higher profile means more business leads, more sales per customer.
- Corporate Communications/Shareholder Relations: Social
media allows a company to keep close tabs on what the public at large,
as well as investors, competitors, and consumer groups are saying about
it.
Bottom Line: Enhanced share value; online reputation management; crisis aversion/management.
Although building a Social Network profile is free there are other areas to consider before starting. Our WSI team has built and managed several Social Networks for clients, with great success.
Contact our WSI Digital Marketing Team for a Internet Business Analysis to see how an Internet Marketing Strategy can fill your business with customers.
