Social eOptimized Blog

Are you utilizing LinkedIN for your business or professional success?

Since its inception, LinkedIn has grown to include more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else. In other words, individuals can connect with one another simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows whom and provides a means to connect people based on professional expertise, needs, and interests.

Simply having a LinkedIn account is not enough to add value to a business. A business professional must also have a strategy to effectively network with other professionals. This is where many business owners and professionals fail to utilize the system and maximize their potential for increased brand awareness and, ultimately, sales.

Lead Generation

Lead Generation is a marketing term that refers to the creation, or generation, of interest in a consumer to a product or service. This seems like a simple enough concept; however, talk to any marketing professional and he or she will tell you that farming for leads in a traditional manner can be a long, costly and exhaustive process. This is why many professionals have begun using their LinkedIn contacts as a new way to identify and speak directly to prospects. Not only do they have the ability to search for these prospects amongst their current connections, but they can search via their connections’ connections, and through the many groups that have formed within the LinkedIn network. So how exactly does one find leads on LinkedIn? There are many strategies a business owner can use to both gain exposure and target a specific audience.

Are you interested in learning more about linkedIN and how to build a profile, build valuable connections, and utiulize your network for your business?  We offer Social Media workshops on a variety of topics starting at only $30.  To learn more we invite to you explore our upcoming LinkedIN Workshop or other great Social Media Workshops.