Well Twitter is now showcasing a new look and feel, Meet the New Twitter!

Most are probably thinking, well its about time.  I have found, as most online "Tweeters" send messages from there Linkedin, Facebook, or even Blogs thru Hootsuite.com or Tweetdeck.com. 

Rumors are Twitter will be sporting a new advertising model at one point which really only makes sense they upgrade the platform.

New Twitter features include:

New design

You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.

View photos, videos, and other media content

Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
 

Discover related content

When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that same user, a map of where a geotagged Tweet was sent from, and more.

Mini profiles

You can click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets. Twitter is rolling these changes out as a preview over the next several weeks.  One of the most interesting parts is they are allowing you to switch back and forth to the new and the old format to help everyone get accustom to it. What a great customer service option.  nothings worse getting auto updated and getting lost in there navigation.

Twitter is an untapped resource. 

I am amazed that so little businesses use Twitter more!  There are a ton off opportunities, for example sending out instant corporate communications everyone or customers or targeted groups. How about promoting lunch specials with instant response, not to mention "Cash Now" possibilities.
 
If you would like to learn more about Twitter, and using social media to promote your business online and mobile contact Shane Serra, WSI Digital Marketing Consultant.