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Businesses today need to work smarter, not harder.  This sounds great but working "Smarter" is not always that easy.  In this blog I am going to offer a few overview points from our Smart Communications Workshop in Barrie being held Saturday May 28th, 2011 at the Business Enterprise Resource Network (BERN) by Shane Serra from WSI.

Smart Communications

When we look at Smart Communications I do not mean highly technical communications for quotes of wisdom.  Smart communications is the ability to communicate your message effectively and clearly that offers tracking and measurement.  Technology advancements has brought simplified measurement tools so effectively you can measure if the campaign was worth it.

Email Marketing

Email marketing is still one of the lowest costs per aquisitions and can be utilized effectively when you have an audience that offers you permission to email campaigns to.  The key is "Permission Based", no one likes spam.  Email Marketing call to actions on a website, Social Channel or Page, or even a blog is a great goal or even back up goal.  When you have someone sign up for your email campaigns you have an opportunity to send messages on a regular basis.  These emai communications offer easy meaurements and tracking and can be great sources for lead nurturing and getting a vistor back to your website to call or buy.

Social Media

Social Media is another great goal from a site where you can grow your "Likes", Connections and followers. Just another way to engage a visitor to updated communications and even conversations.  Promoting your social connections in your emails is a great way of added promoting. 

Today communications are not what we prefer as a company, they should be tailored to your clients preferences.  When considering a communications strategy, choose a variety of technologies and strategies so your client can choose the one they prefer.  "It is all about your client not you!"

Search Engines

Did you know when you Blog, Tweet or post updates pending on your privacy settings your messages or content can be indexed into the world wide web?  When searching in Google look at the organic search results and see if the pages coming up are blog posts, tweets, or articles?  Blogging is very powerful.  When you blog, your blog can be found in Google search quite quickly. 

In conclusion, Saturday's Smart Communications Workshop in Barrie is utilizing building traffic to your website or landing page.  By utilizing free analytics software in your emails, websites and your blog you can effectively measure the results.  Knowing where your traffic is coming from, what they searched to find you and what they most interested in.

To learn more about Internet Marketing, Contact Shane Serra, your trusted resource for Smart Marketing Solutions that can help add to your businesses success.