Google Organic Search Has Changed! Local Barrie Business Opportunity!

Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search.

• Pay-per-click has changed
• Organic search has changed
• Online reviews now more prominent

"We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28
 

7 Changes to Google Search

1. Elimination of the 7-Pack Google Map listing
2. Ranking algorithm for local listings have been updated
3. Google Places pages have greater visibility in new search result layout
4. Local results surrounded by more information like including 3rd party review sites
5. Information is grouped conveniently to make it easier to digest and compare
6. New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want
7. Google map now on the right side above the paid search listings, which scrolls as you scroll down the page

Google is Building in Web Intelligence

A Google Place Search result will begin appearing automatically on Google when they predict you're looking for local information. Their goal is make it faster and easier for searchers to find the local information they are looking for that will ultimately help them decide where they want to go.

In order to ensure you stay ahead of the new Google Place Search changes and learn about the lead generation and re-marketing opportunities this can provide you, we are scheduling a SPECIAL end client webinar on November 23 at 11 AM EST for all WSI clients & friends to learn more about Google Places Search (registration details coming soon)
We are writing a SPECIAL EDITION Inside Edge newsletter on the topic that you can send out to promote the webinar (coming soon).

If you have any questions or would like to learn more, join us for our informative webinar or contact me directly, at 705.345.4040 or by email.

Best Regards,

Shane Serra
WSI Advanced Certified Marketing Consultant

How much does SEO Cost?

 

Cost is always a factor and I get this question all the time. Unfortunately, it’s not an easy question to answer.

 

To back up a bit, marketing has taken a Major shift in the last few years. Interrupt marketing (commercials, pop-ups, banners) and passive marketing (magazine ads, flyers and mailers, phonebook ads) have become less effective as more people are engaged with the Internet. I have hosted a number or workshops and consulting and at the start of each talk, I ask two questions:

 

1. How many of you have used the yellow pages in the last month? (a few hands go up)
2. How many of you used Google yesterday? (every single hand in the room goes up)

 

This is a poignant illustration that we all use Google and the other search engines to search for products and services, and do research before making a purchase or finding a company to do business with. Unfortunately, many businesses still cling to the “old ways”.

 

As business owners start to realize that their advertising dollars bring fewer new clients in the front door, they start to wonder, “What would it take to get onto Google and the other search engines?” That’s where the question, “How much does SEO cost?” comes in.

 

There are so many factors that determine who gets to be “king of the Google hill” and who is relegated to the bottom of the heap. We don’t have a magic wand to wave over a client’s website to make it to the top. It’s been documented that Google actually changes the rules every single day! Furthermore, the client’s website itself usually has significant enough problems that prevent it from performing the way it could on the search engines.

 

We always recommend that a business that wants to get ahead of their competition on the search engines, must have us perform a thorough analysis. It’s kind of like going to the doctor. You may have a pain that’s bothering you, but the doctor isn’t going to just recommend surgery or a prescription. They have to run tests – blood work, diagnostics, x-rays, and so on, before deciding upon a course of action.

 

Similarly, WSI’s analysis looks at many factors:

 

• The client’s website coding structure (think of it as their vital signs)
• A 25-point SEO readiness checklist (health history)
• A WebScan™ that looks at on-site and off-site factors (an x-ray)
• Keyword research – what are people really searching for? (We hate shooting in the dark!)
• Competitor research – what do the client’s search engine competitors look like (environmental factors)

Once our diagnostic analysis has been completed, then we can effectively answer the question, “How much does SEO cost?” It may be just fixing a few things on the site, or it may be “major surgery”, depending upon how aggressive and competitive the landscape is.

 

If you as a business owner want to get to the top, insist that your digital marketing expert run these tests to diagnose the problem. It’s better to know up front what you’re facing, rather than shooting in the dark and completely missing the mark!

 

To learn more about WSI Digital Marketing, and the strategies we have built contact Shane Serra today.  Your WSI Barrie local Digital Marketing Consultant.

 

WSI Optimized e-Solutions Offers the Most Reliable Search Engine Optimization Ontario has to Offer

If you are searching for the most extensive search engine optimization in Ontario, then it is time to contact WSI Optimized e-Solutions. Exposure is vital to the success of your online business. That is why we offer clients a full spectrum of search engine optimization services that will help expand the potential of their product or service.

Finding the best approach to search engine optimization for your site can be a challenge. Maintaining your business is always going to be a priority. WSI Optimized e-Solutions is prepared to help shoulder some of you burden by helping you market online. Our campaigns are one of Ontario's best search engine optimization services. Through our collective experience and knowledge, we can help you build a strong online reputation while strengthening your targeted connection with customers.

The first step to search engine optimization is preparing your website to attract your target audience. We can help you determine the best approach and add content that works. Professional search engine optimization goes beyond a few keywords. We believe in researching the audience, converting customers and supplying the tools you need to get a step up in the marketplace. Lets face it, it the page is not converting adding traffic will not get you the lead or customer.

Every business needs a website but just having a website is not enough. Ike any marketing campaign you need traffic. Search Engine Optimization builds targeted traffic by optimizing your site in the major search engines rankings. Even if you have a brick and mortar store, online customers can boost sales significantly. Our staff is well versed in the most up to date search engine optimization methods. Through ongoing learning, we bring you cutting edge techniques so that you get the most out of your website and WSI Optimized e-Solutions services.

Search engine optimization is one of the most valuable tools your company has in its arsenal. WSI Optimized e-Solutions has the skills to help you maximize your website. If you would like to learn more about how search engine optimization can help your business, feel free to contact us. We have helped many clients perform search engine optimization that dramatically increases their brand’s exposure as well as the profitability of their business.