Have you experienced a Power Outage in Barrie, Ontario, or even any city?
Although I do not have any specific power outages in Barrie to report, and to be honest I do not recall the last time we had a power outage in Barrie, Ontario. Two years ago I lived on Oro-Medonte, Ontario. Specifically we would loose power at least once or more per month with no warnings or explanations. Sometimes these outages would last long enough that you start considering starting up the generator.
Have you ever tried finding out why there is a power outage?
When you loose power you start to realize how much we rely on having electricity. The big question is when is the power coming back on? Our trusted utilities provide a number of avenues to communicate power outages but are these channels what the customers prefer? As a customer myself, I have my preferred communication channels. TV and radio are not all that helpful when you have no power and newspapers will talk about a day late. Can the utilities cater to my communication needs?
As a marketing consultant, specializing in Search Engine Marketing and Social Media Marketing we have a few suggestions and tips that can improve communications; notices, outages, as well energy conservation tips in a variety of communication channels that the customers prefer without spending thousands.
The customers spread the news.
I recall this summer when the tornadoes were threatening Ontario and I was monitoring the storm damage across Ontario by real people telling there story.
Power outages communication tips.
Social Media channels such as:
- Youtube
- Blog (RSS)
- Search Engine rankings for targeted area searches.
Social Media is a great tool for Utility Companies to keep us informed of Power Outages in Barrie, Ontario, as well; cautions, notices and even conservation tips to lower hydro bills.
I recall this summer when the tornadoes were threatening Ontario and I was monitoring the storm damage across Ontario by real people telling there story.
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