Google Organic Search Has Changed! Local Barrie Business Opportunity!

Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search.

• Pay-per-click has changed
• Organic search has changed
• Online reviews now more prominent

"We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28
 

7 Changes to Google Search

1. Elimination of the 7-Pack Google Map listing
2. Ranking algorithm for local listings have been updated
3. Google Places pages have greater visibility in new search result layout
4. Local results surrounded by more information like including 3rd party review sites
5. Information is grouped conveniently to make it easier to digest and compare
6. New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want
7. Google map now on the right side above the paid search listings, which scrolls as you scroll down the page

Google is Building in Web Intelligence

A Google Place Search result will begin appearing automatically on Google when they predict you're looking for local information. Their goal is make it faster and easier for searchers to find the local information they are looking for that will ultimately help them decide where they want to go.

In order to ensure you stay ahead of the new Google Place Search changes and learn about the lead generation and re-marketing opportunities this can provide you, we are scheduling a SPECIAL end client webinar on November 23 at 11 AM EST for all WSI clients & friends to learn more about Google Places Search (registration details coming soon)
We are writing a SPECIAL EDITION Inside Edge newsletter on the topic that you can send out to promote the webinar (coming soon).

If you have any questions or would like to learn more, join us for our informative webinar or contact me directly, at 705.345.4040 or by email.

Best Regards,

Shane Serra
WSI Advanced Certified Marketing Consultant