Social eOptimized Blog

As you develop a successful Social Media Marketing strategy, consider how this strategy integrates with your website. In today’s business world, your website and your social media marketing strategy are messengers that carry your marketing message. However, in order for your online presence to effectively convey this message, every component must work together in unison. This requires bolting these pieces of your strategy together to form a seamless marketing tool.

Not About You!

Create the opportunity for the consumer to access your company content through their channel of choice, whether this is your website or the social media channels you develop that link back to your website. Consider your social media channels the windows into your website that provide accessibility to discount offers, news and information for those communities where you establish ongoing conversations. By creating this linkage, you establish your website as the destination and your social media channels as the conversation for your prospects and customers.

The destination is a place your customers go when they have a specific reason to do so (make purchases, sign up for a new program, review a new product, etc.). As a destination, your customers only visit when they have a specific need that can be satisfied on your website. The conversation can happen every day and allows you to build a relationship with your users, all the while giving you an opportunity to direct your contacts back to the destination (your website) – but only as necessary and every once in a while.

As user-friendly as your website may be, there are only a limited number of ways for people to interact with your company website (online forms, purchase products, download whitepapers, etc.). Visitors to your website come to find specific information or to take a specific action that once completed generally has them leaving the website in pursuit of their next informational need. However, your social media program provides 24/7 access to everyone and anyone who connects to your social media channels. In fact, it gives them your information on demand, when and where they want it.

Do You Need a Website?

Can a company be successful with only a social media presence and no website? Your website provides authority and a face to your business, whereas your social media channels provide an informal method of connecting with your prospects and customers. Most likely, any company not taking advantage of a website is making it very difficult to convert their social conversation into a tangible transaction and therefore experiencing only limited success online.

To learn more about Social Media Marketing please feel free to call or email, WSI is hear to help.

When choosing a Barrie Web Design company can be difficult.  There are many companies in Barrie that offer pretty designs and some use the same design, minus a different picture or different colour scheme.

When choosing a Barrie Web Design company I would suggest looking beyond the graphics and the custom flash coding. There are they types of Barrie Web Design companies.

The Webmaster

The webmaster is typically the person that truly understands html and can make monkeys into footballs.  A definite wow! Adding a lot of code to a page can effect website rankings in many ways, not to mention the most important aspect of  design offering a simplified navigation so the visitor finds or is engaged by the content of the site quickly.  Websites need traffic, just like a retail store needs traffic.  People are searching search engines like Google every minute and business can not afford not to maximize there exposure.

The Designer

 
The designer can make the site look really pretty. Actually i have seen a number of web designs that  works of art, but do they convert?  In other words a web design needs a sales funnel flowing visitors to the company goals by providing strategic "Call to Actions", as well relevant content to engage the visitor.

The Marketer

The marketing is different than the rest, they make it SELL! Lets face the truth you have invested money into a website for a reason, a business reason.  The website can be pretty and offer fancy code if harnessed together around the visitor experience, as well the goal of the website.

WSI Barrie office is more like a Marketing Agency than a Barrie Web Design company.  We build online marketing businesses.  At the end of the day your website does not have to be selling a product, like ecommerce online to be a business.  WSI specializes in Conversion Architecture, the art of designing your website with a business focus.

Stop spending, invest with a Online Marketing Solutions that delivers the Branding & Credibility, Lead Generation, and a affordable Customer Communication Channels to your clients and prospects.  Choose WSI Barrie, we are more than just a Barrie Web Design Company.

Learn more about Interactive Web Design