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As you develop a successful Social Media Marketing strategy, consider how this strategy integrates with your website. In today’s business world, your website and your social media marketing strategy are messengers that carry your marketing message. However, in order for your online presence to effectively convey this message, every component must work together in unison. This requires bolting these pieces of your strategy together to form a seamless marketing tool.

Not About You!

Create the opportunity for the consumer to access your company content through their channel of choice, whether this is your website or the social media channels you develop that link back to your website. Consider your social media channels the windows into your website that provide accessibility to discount offers, news and information for those communities where you establish ongoing conversations. By creating this linkage, you establish your website as the destination and your social media channels as the conversation for your prospects and customers.

The destination is a place your customers go when they have a specific reason to do so (make purchases, sign up for a new program, review a new product, etc.). As a destination, your customers only visit when they have a specific need that can be satisfied on your website. The conversation can happen every day and allows you to build a relationship with your users, all the while giving you an opportunity to direct your contacts back to the destination (your website) – but only as necessary and every once in a while.

As user-friendly as your website may be, there are only a limited number of ways for people to interact with your company website (online forms, purchase products, download whitepapers, etc.). Visitors to your website come to find specific information or to take a specific action that once completed generally has them leaving the website in pursuit of their next informational need. However, your social media program provides 24/7 access to everyone and anyone who connects to your social media channels. In fact, it gives them your information on demand, when and where they want it.

Do You Need a Website?

Can a company be successful with only a social media presence and no website? Your website provides authority and a face to your business, whereas your social media channels provide an informal method of connecting with your prospects and customers. Most likely, any company not taking advantage of a website is making it very difficult to convert their social conversation into a tangible transaction and therefore experiencing only limited success online.

To learn more about Social Media Marketing please feel free to call or email, WSI is hear to help.