<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><atom:link href="http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;Type=RSS20" rel="self" type="application/rss+xml" /><title>Social eOptimized Blog</title><description>Social-e-Optimized Blog Articles featuring FREE Internet Marketing Tips to optimize your Digital Marketing Business Strategy in Central Ontario.</description><link>http://www.wsioptimizedesolutions.com/</link><lastBuildDate>Wed, 23 May 2012 09:55:24 GMT</lastBuildDate><docs>http://backend.userland.com/rss</docs><generator>RSS.NET: http://www.rssdotnet.com/</generator><item><title>Importance of Integrating Social Media into your Website</title><description>As you develop a successful &lt;strong&gt;Social Media Marketing&lt;/strong&gt; strategy, consider how this strategy integrates with your website. In today&amp;rsquo;s business world, your website and your social media marketing strategy are messengers that carry your marketing message. However, in order for your online presence to effectively convey this message, every component must work together in unison. This requires bolting these pieces of your strategy together to form a seamless marketing tool.&lt;br /&gt;
&lt;h2&gt;Not About You!&lt;/h2&gt;
Create the opportunity for the consumer to access your company content through their channel of choice, whether this is your website or the social media channels you develop that link back to your website. Consider your social media channels the windows into your website that provide accessibility to discount offers, news and information for those communities where you establish ongoing conversations. By creating this linkage, you establish your website as the destination and your social media channels as the conversation for your prospects and customers. &lt;br /&gt;
&lt;br /&gt;
The destination is a place your customers go when they have a specific reason to do so (make purchases, sign up for a new program, review a new product, etc.). As a destination, your customers only visit when they have a specific need that can be satisfied on your website. The conversation can happen every day and allows you to build a relationship with your users, all the while giving you an opportunity to direct your contacts back to the destination (your website) &amp;ndash; but only as necessary and every once in a while.&lt;br /&gt;
&lt;br /&gt;
As user-friendly as your website may be, there are only a limited number of ways for people to interact with your company website (online forms, purchase products, download whitepapers, etc.). Visitors to your website come to find specific information or to take a specific action that once completed generally has them leaving the website in pursuit of their next informational need. However, your social media program provides 24/7 access to everyone and anyone who connects to your social media channels. In fact, it gives them your information on demand, when and where they want it.&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;Do You Need a Website?&lt;/h2&gt;
Can a company be successful with only a social media presence and no website? Your website provides authority and a face to your business, whereas your social media channels provide an informal method of connecting with your prospects and customers. Most likely, any company not taking advantage of a website is making it very difficult to convert their social conversation into a tangible transaction and therefore experiencing only limited success online.&lt;br /&gt;
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To learn more about &lt;a href="http://wsioptimizedesolutions.com/social-media.htm"&gt;Social Media Marketing&lt;/a&gt; please feel free to call or email, WSI is hear to help.
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=201469&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fImportance_of_Integrating_Social_Media_into_your_Website%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Importance_of_Integrating_Social_Media_into_your_Website/</guid><pubDate>Tue, 02 Aug 2011 03:04:00 GMT</pubDate></item><item><title>Measuring Social Media to Build Better ROI</title><description>OK so we know the reason why online marketing is a must is because we can measure the effectiveness of everything we spend hard earned marketing dollars on. Social Media Marketing has proven to be a strong component of a businesses marketing strategy but are you effective measuring your results to work smarter?&lt;br /&gt;
&lt;br /&gt;
There are a number of online sources for information on Social Media Measurement and your ROI (return on investment).  ROI will always be the standard to measure the ultimate success, but many other metrics available can provide you with information if you are on the right track with your strategy.&lt;br /&gt;
&lt;h2&gt;Social Media Measurement ideas&lt;/h2&gt;
&lt;br /&gt;
&lt;strong&gt;Communities:&lt;/strong&gt; The easiest and the first to track is building online communities on various social media channels such as LinkedIn, Twitter and Facebook.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Traffic:&lt;/strong&gt; To track traffic is also easy and you can use Google Analytics and Bit.ly (shorten URL service) for this.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Conversations: &lt;/strong&gt;A key statistic you can track is how well your online communities respond and engage with your efforts.  You can track the number of engagement on Twitter, Facebook, and LinkedIn.  You can check how many likes and comments you received on Facebook, retweets on Twitter, and discussions taking place on LinkedIn.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Leads:&lt;/strong&gt; If you want to track sales leads, you will have to implement some sort of tracking results.  You can use specific campaign forms, lead tracking phone numbers, tracking URL&amp;rsquo;s, or you can simply ask the people that contacts you how they found you.  These are just a couple of the tracking methods available.&lt;br /&gt;
&lt;br /&gt;
If you have trouble tracking your &lt;a href="http://wsioptimizedesolutions.com/social-media.htm"&gt;Social Media Marketing&lt;/a&gt; efforts, try using our methods above to measure your your efforts.  Remember that at the end of the day, the only true measurment is your ROI!
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=201468&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fMeasuring_Social_Media_ROI%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Measuring_Social_Media_ROI/</guid><pubDate>Tue, 02 Aug 2011 02:48:00 GMT</pubDate></item><item><title>Social Media Marketing Helps Barrie Business</title><description>Social Media Marketing is the hottest new marketing concept and every
business owner wants to know how Social Media can generate value for
their Barrie business. &lt;br /&gt;
&lt;br /&gt;
People are social by nature and collect or share information that is important to them. Social Media Marketing is about understanding how technology is making it easier for people to connect socially with their social networks and how your Barrie business can profit from that understanding. More and more of your customers, whether for personal use, business-to-consumer or business-to-business reasons use social media in every aspect of their daily life.&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;&lt;span class="header"&gt;The Use of Social Media Continues to Grow&lt;/span&gt;&lt;/h2&gt;
The use of social media has dramatically grown and is not limited to just younger generations. Although, younger generations have a very high percentage of users, older users have begun to integrate social networking into their daily lives. The U.S. has experienced a significant growth of social media use with nearly half of online adults ages 50-64 and one-in-four seniors (65+) with access to the Internet now considering themselves as regular users of Facebook and LinkedIn. However, these older users (50+) continue to have a heavy reliance on email as their primary contact tool.&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;More People Are Using Social Networks in Canada&lt;/h2&gt;
The social network population is rising steadily with $16.1 million people on social networks in 2011, which is 62% of all Canadian Internet users. Next year, 64% of the online population will become social network users (16.9 million)&lt;br /&gt;
By 2014, 18.4 million people (68% of all Internet users) will be on social networks.&lt;br /&gt;
&lt;br /&gt;
So it is obvious Social Media is not going away so here is the big questions, how are you going to stand out and embrace the &lt;a href="http://wsioptimizedesolutions.com/social-media.htm"&gt;Social Media Marketing&lt;/a&gt; and Social Networks for your business?&lt;br /&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=201467&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fSocial_Media_Marketing_Helps_Barrie_Business%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Social_Media_Marketing_Helps_Barrie_Business/</guid><pubDate>Wed, 03 Aug 2011 20:01:00 GMT</pubDate></item><item><title>Smart Communications Workshop in Barrie</title><description>Businesses today need to work smarter, not harder.&amp;nbsp; This sounds great but working "Smarter" is not always that easy.&amp;nbsp; In this blog I am going to offer a few overview points from our &lt;strong&gt;Smart Communications Workshop in Barrie&lt;/strong&gt; being held Saturday May 28th, 2011 at the Business Enterprise Resource Network (BERN) by Shane Serra from WSI.&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;Smart Communications&lt;/h2&gt;
When we look at Smart Communications I do not mean highly technical communications for quotes of wisdom.&amp;nbsp; Smart communications is the ability to communicate your message effectively and clearly that offers tracking and measurement.&amp;nbsp; Technology advancements has brought simplified measurement tools so effectively you can measure if the campaign was worth it.&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;Email Marketing&lt;/h2&gt;
Email marketing is still one of the lowest costs per aquisitions and can be utilized effectively when you have an audience that offers you permission to email campaigns to.&amp;nbsp; The key is "Permission Based", no one likes spam.&amp;nbsp; Email Marketing call to actions on a website, Social Channel or Page, or even a blog is a great goal or even back up goal.&amp;nbsp; When you have someone sign up for your email campaigns you have an opportunity to send messages on a regular basis.&amp;nbsp; These emai communications offer easy meaurements and tracking and can be great sources for lead nurturing and getting a vistor back to your website to call or buy.&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;Social Media&lt;/h2&gt;
Social Media is another great goal from a site where you can grow your "Likes", Connections and followers. Just another way to engage a visitor to updated communications and even conversations.&amp;nbsp; Promoting your social connections in your emails is a great way of added promoting.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
Today communications are not what we prefer as a company, they should be tailored to your clients preferences.&amp;nbsp; When considering a communications strategy, choose a variety of technologies and strategies so your client can choose the one they prefer.&amp;nbsp;&lt;strong&gt; "It is all about your client not you!"&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;Search Engines&lt;/h2&gt;
Did you know when you Blog, Tweet or post updates pending on your privacy settings your messages or content can be indexed into the world wide web?&amp;nbsp; When searching in Google look at the organic search results and see if the pages coming up are blog posts, tweets, or articles?&amp;nbsp; Blogging is very powerful.&amp;nbsp; When you blog, your blog can be found in Google search quite quickly.&amp;nbsp; &lt;br /&gt;
&lt;br /&gt;
In conclusion, Saturday's &lt;a href="/_webapp_3884414/Simplified_Smart_Customer_Communications"&gt;&lt;strong&gt;Smart Communications Workshop in Barrie&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;/strong&gt; is utilizing building traffic to your website or landing page.&amp;nbsp; By utilizing free analytics software in your emails, websites and your blog you can effectively measure the results.&amp;nbsp; Knowing where your traffic is coming from, what they searched to find you and what they most interested in.&lt;br /&gt;
&lt;br /&gt;
To learn more about Internet Marketing, Contact &lt;a href="/wsi-contact-us.htm"&gt;Shane Serra,&lt;/a&gt; your trusted resource for &lt;a href="/marketing-services.htm"&gt;Smart Marketing&lt;/a&gt; Solutions that can help add to your businesses success.
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=196005&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fSmart_Communications_Workshop_in_Barrie%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Smart_Communications_Workshop_in_Barrie/</guid><pubDate>Sat, 28 May 2011 04:25:00 GMT</pubDate></item><item><title>Internet Marketing Solutions Company to Boost Your Shopping Website</title><description>&lt;h1&gt;Hire an Internet Marketing Solutions Company to Boost Your Shopping Website&lt;/h1&gt;
&lt;p&gt;You work in &lt;strong&gt;Barrie&lt;/strong&gt; and have just opened up your first &lt;strong&gt;online shopping website&lt;/strong&gt;. You have tried to increase traffic to your site, but no matter what you have tried nothing seems to be working. One thing that you have been told is that it takes a while to get established, yet with the economy the way it is, you do not have time to wait. You need to start making money now. For that reason enlist the help of an &lt;strong&gt;Internet marketing Solutions company&lt;/strong&gt;. &lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;Enlisting the help of an Internet marketing Solutions Company like &lt;strong&gt;WSI &lt;/strong&gt;to boost your shopping website is the intelligent thing to do for one main reason, which is that we have the knowledge, expertise, and background to help you get your website off the ground. So instead of you having to try to fumble through everything and figure out how to get people to visit your website and ultimately buy something, we can give some advice on what you should do. &lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;In order for our advice to work, what you will need to do is be completely honest about your online shopping website and what your goals are with it. You want to tell us everything that is going on with it so we can get you the results that you are looking for. In addition to that, you also need to have good overall business practices and have a good website in place. For example, you need to sell good products. You need to provide great customer service to your customers and you need to just be on the ball when it comes to running your online shopping website. You see, an &lt;strong&gt;Internet marketing solutions&lt;/strong&gt; company can only do so much for you. We can get you the web traffic, but after that, it is up to you to take it from there and make the money. &lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;Ultimately, if you want your online shopping website to make you money, then enlist the help of an Internet marketing solutions company. &lt;a&gt;&lt;/a&gt;&lt;a href="../" title="Internet Marketing Solutions in Ontario"&gt;&lt;strong&gt;WSI&lt;/strong&gt;&lt;/a&gt; is a company that also serves &lt;strong&gt;Orillia, Midland, Toronto, Muskoka, &lt;/strong&gt;and &lt;strong&gt;Ontario&lt;/strong&gt;. We will help you get your website off the ground, after that the rest is up to you. &lt;/p&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=194167&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fInternet_Marketing_Solutions_Company_to_Boost_Your_Shopping_Website%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Internet_Marketing_Solutions_Company_to_Boost_Your_Shopping_Website/</guid><pubDate>Tue, 10 May 2011 02:50:00 GMT</pubDate></item><item><title>Marketing Management for Your Ontario Business</title><description>&lt;h1&gt;A Closer Look at Marketing Management for Your Ontario Business&lt;/h1&gt;
&lt;p&gt;&lt;strong&gt;Marketing management&lt;/strong&gt; is a vital part of success for almost any &lt;strong&gt;Ontario&lt;/strong&gt; business. Even a small business needs the expertise of a skilled marketing manager to help them reach their goals. Some business owners do not have the expertise and experience to build an effective campaign. Even with the expertise, many business owners lack the time to immerse themselves into the task. That's why so many decide to hire a professional &lt;a title="Marketing Management Ontario" href="../"&gt;marketing management service&lt;/a&gt;. A good expert can become an asset to your business.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Does Your Company Have a Marketing Plan? &lt;/h2&gt;
&lt;p&gt;It is difficult to reach goals without a plan. This is a valid truth when it comes to &lt;strong&gt;marketing management&lt;/strong&gt;. Your company needs to have a &lt;strong&gt;marketing plan&lt;/strong&gt; and strategy ready to go. Without one, how can you possibly know where to spend your advertising dollars? No plan could cost you a great deal.&amp;nbsp; An expert marketing manager can help you create a plan that works for your industry and company. &lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Are You within Your Advertising Budget?&lt;/h2&gt;
&lt;p&gt;A &lt;a href="../analytics-management.htm" title="Marketing Management Ontario"&gt;marketing management&lt;/a&gt; service may cost money, but in the end it pays for itself by making your advertising budget go even further. A skilled professional can come up with a &lt;strong&gt;marketing plan&lt;/strong&gt; that stays within your business budget while spending each dollar more effectively. Your &lt;strong&gt;Ontario&lt;/strong&gt; business will get a much better response from its marketing efforts without going beyond a comfortable budget.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Targeting Your Demographic&lt;/h2&gt;
&lt;p&gt;As a business owner, you know who your demographic is. You have an idea of which consumers are the most interested in your product or service. The challenge is coming up with good ways to reach out to that demographic. That is another specialty offered by a professional &lt;strong&gt;marketing management service&lt;/strong&gt;. A professional has the knowledge that can help you get into the right circles and spread brand exposure among all the right communities.&lt;/p&gt;
&lt;p&gt;No matter what industry you operate in, your business deserves the best opportunity for success. Investing in the services of a professional &lt;a href="../" title="Marketing Management Ontario"&gt;marketing manager&lt;/a&gt; can help your &lt;strong&gt;popularity&lt;/strong&gt; and &lt;strong&gt;profits&lt;/strong&gt; grow!&lt;/p&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=194166&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fMarketing_Management_for_Your_Ontario_Business%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Marketing_Management_for_Your_Ontario_Business/</guid><pubDate>Tue, 10 May 2011 02:44:00 GMT</pubDate></item><item><title>Jackson Scion Marketing Competition in Barrie by Georgian College Students</title><description>Wow as a &lt;strong&gt;Georgian College Advertising Program&lt;/strong&gt; committee member I judged&amp;nbsp; the 2011 Advertising Advisory&lt;br /&gt;
Competition.&amp;nbsp; I must say it was quite an amazing opportunity to be a judge with other top marketing agencies, medias and the competition sponsors, &lt;a href="http://www.jacksonstoyota.com" target="_blank"&gt;Jackson&amp;rsquo;s Toyota - Scion.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
We had 16 advisory judges that judged the 4 finalists out of 13 teams of Georgian Adverting Program Students.&amp;nbsp; The four teams we dudged i must say all presentations had great elements.&amp;nbsp; I am sure this project would have been a great learning experience, not to mention team building.,&lt;br /&gt;
&lt;br /&gt;
The four teams judged were:&lt;br /&gt;
&lt;ul&gt;
    &lt;li&gt;FUSION: Jennifer Clarke, Nicole Tremble, Natalie Hartman &amp;amp; Marjorie Collins&lt;/li&gt;
    &lt;li&gt;EPIC THUNDER: Justin McMurdo, Curtis Heaslip &amp;amp; Chad Presley&lt;/li&gt;
    &lt;li&gt;4 STUDENTS ADVERTISING: Bryan Calverley, Adam Smith, Dylan Johnston-Jewell &amp;amp; Nicole Wilson&lt;/li&gt;
    &lt;li&gt;IN SIGHT: Roxanne Brault, Kaitlyn Bullen, James Cole, Nicole Foster &amp;amp; Lynsey Mogridge&lt;/li&gt;
&lt;/ul&gt;
&lt;strong&gt;&lt;br /&gt;
&lt;img alt="" src="/images/GC-Competition.jpg" style="border: 0px solid; width: 250px; height: 187px; float: left; margin-right: 10px; margin-bottom: 10px;" /&gt;The judging wa a tough call as all teams were excellent, however we were proud to crown the 2011 Advertising Advisory Competition to "IN SIGHT" as our 2011 champs.&amp;nbsp; &lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Each of these students received gold medals, certificates and assorted swag and will be recipients of $100 each as&lt;br /&gt;
well as eternal enshrinement on the Advertising Wall of Fame. As unbelievable as it seems, a number of them are still available for Field Placements and employment opportunities. I hope that you will keep Georgian grads in mind whenever the opportunity arises and thank you for this. You are making a tremendously positive&lt;br /&gt;
difference in the future of students and the industry itself.&lt;br /&gt;
&lt;br /&gt;
Kudos to all of the teams and as well the Georgian College faculty; Coralee Young, Barb Moore, Sarah Davis, &amp;amp; Jeff Walther.&lt;br /&gt;
&lt;br /&gt;
&lt;div id="contact"&gt;
&lt;p&gt;To learn more about &lt;a href="http://www.georgianc.on.ca/programs/ADVE/outline/" target="_blank"&gt;Georgian College Advertising Program&lt;/a&gt; in Barrie, Contact: &lt;a href="mailto:jwalther@georgianc.on.ca"&gt;Jeff&amp;nbsp;Walther&lt;/a&gt;, Co-ordinator.&lt;/p&gt;
&lt;p&gt;Phone: 705-728-1968 x 1490, General inquiries; Phone: 705 728-1968 &lt;/p&gt;
&lt;/div&gt;
&lt;br /&gt;
As a certified &lt;a href="http://www.wsioptimizedesolutions.com" target="_blank"&gt;Digital Marketing Consultant in Barrie&lt;/a&gt; I am proud to have an opportunity to be a member of the Georgian College Advisory Committee. If you can get involved to help colleges, like Georgian College I strongly suggest getting involved and help Georgian to train your future employees with the training you need.&lt;br /&gt;
&lt;br /&gt;
Kudos to Georgian Students!&lt;br /&gt;
&lt;br /&gt;
Shane Serra, &lt;a href="http://www.wsioptimizedesolutions.com" target="_blank"&gt;WSI Barrie.&lt;/a&gt;&lt;br /&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=188736&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fJackson_Scion_Marketing_Campaign_in_Barrie%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Jackson_Scion_Marketing_Campaign_in_Barrie/</guid><pubDate>Fri, 15 Apr 2011 18:49:00 GMT</pubDate></item><item><title>FREE Google Rankings in Barrie</title><description>Google is giving &lt;strong&gt;FREE Google Rankings in Barrie &lt;/strong&gt;when you are being search in Google!&amp;nbsp; OK, well this blog post was going to be a April Fool's Day joke all about Google giving FREE rankings but the more I think about it actually is true.&amp;nbsp; Google can give you FREE rankings.&lt;br /&gt;
&lt;br /&gt;
Have you ever did a local search for an "&lt;strong&gt;electrician in Barrie&lt;/strong&gt;", "&lt;strong&gt;plumber in Barrie&lt;/strong&gt;", or even "&lt;strong&gt;&lt;/strong&gt;&lt;a target="_blank" href="http://www.wsioptimizedesolutions.com"&gt;&lt;strong&gt;Internet Marketing in Barrie&lt;/strong&gt;&lt;/a&gt;" to find a local business? Google Places (aka Google Maps), a few months ago updated how Google Places was presented in a Google search. &lt;br /&gt;
&lt;br /&gt;
Here are a few highlights:&lt;br /&gt;
&lt;ul&gt;
    &lt;li&gt;More real estate space for your listing pushing the other companies down further.&lt;/li&gt;
    &lt;li&gt;Google Map is pushed into the Paid Search column.&lt;/li&gt;
    &lt;li&gt;Your SEO details of your website is integrated with you Google Places Profile.&lt;/li&gt;
    &lt;li&gt;The number of your reviews are shown &amp;amp; more!&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
Here is a image of my Google listing when I search Internet Marketing in Barrie.&lt;br /&gt;
&lt;br /&gt;
&lt;div style="text-align: center;"&gt;&lt;img alt="" src="/images/internet_marketing_in_barrie.jpg" style="border: 0pt none;" /&gt;&lt;br /&gt;
&lt;/div&gt;
&lt;br /&gt;
To utilize this FREE service you need to do the following.&lt;br /&gt;
&lt;ol&gt;
    &lt;li&gt;Sign up for Google's FREE Google Places.&lt;/li&gt;
    &lt;li&gt;Complete your listing 100%&lt;/li&gt;
    &lt;li&gt;Ask clients for reviews and testimonials.&lt;/li&gt;
&lt;/ol&gt;
&lt;br /&gt;
The key to Google rankings is &lt;strong&gt;Keywords and Relevance&lt;/strong&gt;.&amp;nbsp; Naturally this is quite easy.&amp;nbsp; When completing your profile and your are a plumber, you will naturally use the keyword of plumber.&amp;nbsp; As I did with my "&lt;strong&gt;Internet Marketing&lt;/strong&gt;" company listing. &lt;br /&gt;
&lt;br /&gt;
&lt;h2&gt;Google Places Tips&lt;/h2&gt;
&lt;ul&gt;
    &lt;li&gt;Your targeted key phrase needs to be in your company profile. Preferably a few times, however keep in mind your clients are reading this, be professional and credibly.&lt;/li&gt;
    &lt;li&gt;Your video or pictures you add should be relevant to your services.&lt;/li&gt;
    &lt;li&gt;To take full advantage complete your profile 100%.&amp;nbsp; If you were offering to present business profiles I am sure you would prefer to display companies that took the time to compete the profile 100%, it only makes sense. &lt;/li&gt;
    &lt;li&gt;Your reviews are from real people with your targeted key phrase's present. &lt;/li&gt;
    &lt;li&gt;Search Optimization (SEO) Matters - Since Google is utilizing your website's &lt;a href="http://www.wsioptimizedesolutions.com/organic-search-optimization.htm"&gt;Search Engine Optimization (SEO)&lt;/a&gt; in the listings, your website Optimization is an important element. This service requires help from a credible &lt;a href="http://www.wsioptimizedesolutions.com/wsi-contact-us.htm"&gt;Marketing Coach&lt;/a&gt; or &lt;a href="http://www.wsioptimizedesolutions.com/wsi-contact-us.htm"&gt;Internet Marketing Consultant&lt;/a&gt;. &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Smart Marketing&lt;/h2&gt;
Smart Marketing is something a business owner can not ignore as it is all about Spending Less, and Getting More.&amp;nbsp; Smart Marketing starts with great measurements and analytics.&amp;nbsp; Google Places offers a simplified measurement for you, like: When the search terms your visitors search to find you, your profile traffic, locations, coupons...&lt;br /&gt;
&lt;br /&gt;
Here are a few videos I added as favorites on my YouTube Channel (each video link will open a new internet window).&lt;br /&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a target="_blank" href="http://www.youtube.com/user/wsioptimized?feature=mhum#p/a/f/0/TpZan96KHOM"&gt;Google Places&lt;/a&gt; - Great video about Google Places&lt;/li&gt;
    &lt;li&gt;&lt;a target="_blank" href="http://www.youtube.com/user/wsioptimized?feature=mhum#p/f/10/D-A1l4Jn6EY"&gt;Augmented Reality&lt;/a&gt; - How Places can be (or will be) utilized in the future.&lt;/li&gt;
&lt;/ul&gt;
What are your thoughts?&amp;nbsp; Please feel free to provide your comments below, or share with your friends.&lt;br /&gt;
&lt;br /&gt;
To learn more on being the &lt;strong&gt;FREE Google Rankings in Barrie&lt;/strong&gt; or would like to learn more about &lt;strong&gt;Google Places&lt;/strong&gt; and other ways to get more from your marketing contact &lt;a href="../wsi-contact-us.htm"&gt;WSI Shane Serra&lt;/a&gt; today.&lt;br /&gt;
&amp;nbsp;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=187476&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fFREE_Google_Rankings_in_Barrie%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/FREE_Google_Rankings_in_Barrie/</guid><pubDate>Fri, 01 Apr 2011 13:44:00 GMT</pubDate></item><item><title>Smartest Marketing Person in Barrie</title><description>Are you the &lt;strong&gt;Smartest Marketing Person in Barrie&lt;/strong&gt;?&amp;nbsp; I guess before we look for your answer we should elaborate what Smart Marketing is. Back in the 1870s, US department store pioneer, John Wanamaker, lamented, &lt;strong&gt;&amp;ldquo;Half the money I spend on advertising is wasted; the trouble is I don&amp;rsquo;t know which half!&amp;rdquo; &lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
In today&amp;rsquo;s increasingly global market, this is no longer a problem. To be the &lt;strong&gt;Smartest Marketing Person in Barrie &lt;/strong&gt;you should consider the following with all your marketing efforts:&lt;br /&gt;
&lt;ol&gt;
    &lt;li&gt;Utilizing technologies, like Social Networking the largest referral network, or utilizing search engines, like Google by getting your business found when you custoemrs area searching.&amp;nbsp; &lt;/li&gt;
    &lt;li&gt;A Campaign or a web development that actually converts your traffic into customers.&lt;/li&gt;
    &lt;li&gt;The key ingredient is simplified measurement.&amp;nbsp; You do not do unless you can measure.&lt;/li&gt;
    &lt;li&gt;Probably the most import element is hire the best consultant that understands your business that has a strong resource network &lt;/li&gt;
&lt;/ol&gt;
&lt;strong&gt;&lt;/strong&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 14px;"&gt;&lt;strong&gt;Smart Marketing is all about MAXIMIZING results, and MINIMIZING spend.&amp;nbsp; &lt;/strong&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
To learn more on being the &lt;strong&gt;Smartest Marking Person in Barrie&lt;/strong&gt; contact &lt;a href="/wsi-contact-us.htm"&gt;WSI Shane Serra&lt;/a&gt; today we specialize in making you the &lt;strong&gt;"Smart Marketing Peron in Barrie"&lt;/strong&gt;.
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=185254&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fSmartest_Marketing_Person_in_Barrie%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Smartest_Marketing_Person_in_Barrie/</guid><pubDate>Fri, 01 Apr 2011 16:29:00 GMT</pubDate></item><item><title>Blogging and Tweeting in Barrie</title><description>I am currently presenting to Barrie business about &lt;strong&gt;Blogging and Tweeting in Barrie&lt;/strong&gt;. This group of business understands that blogging and tweeting in Barrie can build search engine traffic, not to mention can offer an impact to there social media efforts.&lt;br /&gt;
&amp;nbsp;&lt;br /&gt;
Many people ask me "what is blogging?" and "how to post a blog?" I  thought it would be best to demonstrate how I create a blog post and easily post and syndicate to all of my social media channels.&lt;br /&gt;
When blogging there are a few steps to keep in mind.&lt;br /&gt;
&lt;ol&gt;
    &lt;li&gt;
    First brain storm possible topics.&lt;/li&gt;
    &lt;li&gt;
    Once you have a topic write a title.  Keep in mind that utilizing specific keywords and phrases can be helpful when trying to build targeted search traffic.&lt;/li&gt;
    &lt;li&gt;
    Write the blog post.  Remember the post should reflect the title.&amp;nbsp; As well writeing the blog post with a questions to get valuable feedback from your subscribers as well.&lt;/li&gt;
    &lt;li&gt;
    Add images or even video clips.&lt;/li&gt;
    &lt;li&gt;
    Lastly, adding a link to your website, targeted service or even opportunities the readers can retweet or share this is very important.  When visitors find the topic relevant or interesting and they forward or retweet you can get added exposure.&lt;/li&gt;
    &lt;li&gt;When you post your Blog, utilize technologies, like RSS to syndicate your posts to social medias and networks. &lt;/li&gt;
&lt;/ol&gt;
&lt;div style="text-align: center;"&gt;
&lt;strong&gt;&lt;span style="font-size: 13px; color: #e36c09;"&gt;&lt;em&gt;Please we welcome any comments you may have and experiences of how blogging and tweeting has helped your business.&lt;/em&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;br /&gt;
To learn more about &lt;strong&gt;Blogging and Tweeting in Barrie&lt;/strong&gt; join us for a &lt;a href="http://www.wsioptimizedesolutions.com/social-media-bootcamp-workshop"&gt;Social Media Workshop&lt;/a&gt; by &lt;a href="http://www.wsioptimizedesolutions.com/About-WSI.htm"&gt;Shane Serra&lt;/a&gt; from WSI.
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=185244&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fBlogging_and_Tweeting_in_Barrie%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Blogging_and_Tweeting_in_Barrie/</guid><pubDate>Thu, 10 Mar 2011 03:53:00 GMT</pubDate></item><item><title>Social Media Network Marketing in Ontario</title><description>&lt;h1&gt;Social Media Network Marketing for Your Ontario Business&lt;/h1&gt;
&lt;p&gt;&lt;strong&gt;Social media network marketing&lt;/strong&gt; can make a big difference in the success of your &lt;strong&gt;Ontario&lt;/strong&gt; &lt;strong&gt;business&lt;/strong&gt;. It is possible to attempt to market yourself, but the process can be very involved. Social media network marketing involves many tasks and a number of different methods that are vital to the success of your campaign. Even if you operate locally in Ontario, there are possibly hundreds or even thousands of potential leads you can reach out to with a solid &lt;strong&gt;social media network marketing plan&lt;/strong&gt;.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;The Value of Your Online Reputation&lt;/h2&gt;
&lt;p&gt;Your &lt;strong&gt;online reputation&lt;/strong&gt; carries more weight now than it ever did before. This trend will continue as more people turn to the internet for solutions and information. A good&lt;strong&gt; &lt;/strong&gt;social media network marketing plan can help build up your company's online reputation. That doesn't just refer to &lt;strong&gt;popularity&lt;/strong&gt;, but also to how you are viewed. Your profiles, advertisements and interactions online also say something about the purpose and personality of your company. It is a vital component in creating a positive opinion of your company among internet users. Your &lt;strong&gt;social media network marketing&lt;/strong&gt; professional can help you build a good online reputation that says what you want it to say.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Generate More Leads Than Ever Before&lt;/h2&gt;
&lt;p&gt;A skilled social media network marketing professional will also be able to help you &lt;strong&gt;generate leads online&lt;/strong&gt;. This can be done a number of ways, and will help you reach out to entire communities of people you may have never met otherwise. Even if you are local to &lt;strong&gt;Ontario&lt;/strong&gt;, there are many new customers that could be waiting in your service area. People all over the world visit the internet daily. This makes it possible for local businesses to gain more exposure through online venues. Ontario companies that already see a great deal of business can grow even more through &lt;strong&gt;&lt;a title="Social Media Network Marketing Ontario" href="../social-media.htm"&gt;social media network marketing&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Can You Afford to Miss Opportunities?&lt;/h2&gt;
&lt;p&gt;The internet has proven itself to be a preferred information source for many consumers. Can you really afford to miss out on this valuable opportunity? You can begin building an online reputation and generate more leads for your business just by working with a &lt;strong&gt;&lt;a title="WSI Barrie" href="../"&gt;social media network marketing expert&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=183850&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fSocial_Media_Network_Marketing_in_Ontario%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Social_Media_Network_Marketing_in_Ontario/</guid><pubDate>Thu, 24 Feb 2011 06:20:00 GMT</pubDate></item><item><title>LinkiedIN for Success</title><description>&lt;h3&gt;Are you utilizing LinkedIN for your business or professional success?&lt;/h3&gt;
Since its inception, LinkedIn has grown to include more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else. In other words, individuals can connect with one another simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows whom and provides a means to connect people based on professional expertise, needs, and interests.&lt;br /&gt;
&lt;br /&gt;
Simply having a LinkedIn account is not enough to add value to a business. A business professional must also have a strategy to effectively network with other professionals. This is where many business owners and professionals fail to utilize the system and maximize their potential for increased brand awareness and, ultimately, sales. &lt;br /&gt;
&lt;br /&gt;
&lt;h3&gt;Lead Generation&lt;/h3&gt;
Lead Generation is a marketing term that refers to the creation, or generation, of interest in a consumer to a product or service. This seems like a simple enough concept; however, talk to any marketing professional and he or she will tell you that farming for leads in a traditional manner can be a long, costly and exhaustive process. This is why many professionals have begun using their LinkedIn contacts as a new way to identify and speak directly to prospects. Not only do they have the ability to search for these prospects amongst their current connections, but they can search via their connections&amp;rsquo; connections, and through the many groups that have formed within the LinkedIn network. So how exactly does one find leads on LinkedIn? There are many strategies a business owner can use to both gain exposure and target a specific audience.&lt;br /&gt;
&lt;br /&gt;
Are you interested in learning more about linkedIN and how to build a profile, build valuable connections, and utiulize your network for your business?&amp;nbsp; We offer Social Media workshops on a variety of topics starting at only $30.&amp;nbsp; To learn more we invite to you explore our upcoming &lt;a href="http://www.wsioptimizedesolutions.com/linkedin-workshops"&gt;LinkedIN Workshop&lt;/a&gt; or other great &lt;a href="http://wsioptimizedesolutions.com/wsi-workshops.htm"&gt;Social Media Workshops&lt;/a&gt;.
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=183165&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fLinkiedIN_for_Success%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/LinkiedIN_for_Success/</guid><pubDate>Mon, 21 Feb 2011 22:32:00 GMT</pubDate></item><item><title>Lead Generation Ontario</title><description>&lt;h1&gt;Lead Generation Ontario: The Beauty of Social Media Exposure&lt;/h1&gt;
&lt;p&gt;Locating the best methods for &lt;strong&gt;Lead Generation in Ontario&lt;/strong&gt; is not an easy. There are many ways to generate leads. The first step should be to find a skilled professional who can help you come up with an effective plan to approach potential clients. While searching for the best way to find new customers, consider &lt;strong&gt;&lt;a href="../social-media.htm" title="social media network marketing"&gt;social media&lt;/a&gt;&lt;/strong&gt;. Sites like Facebook, Twitter and MySpace are not just for chatting. Many businesses find that utilizing social networking sites can actually &lt;strong&gt;generate leads&lt;/strong&gt;.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Harnessing the Largest Referral Network in the World&lt;/h2&gt;
&lt;p&gt;Networking is nothing new and has always been a strong source for lead generation. However social network has digitized this process by opening networks beyond your immediate friends and associates. Successful &lt;a href="../lead-generation.htm" title="lead generation Ontario"&gt;lead generation in Ontario&lt;/a&gt; may hinge on your ability to tap into the enormous potential of these social websites.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Contributing to Social Networks&lt;/h2&gt;
&lt;p&gt;When using social networking and media to gain leads, also keep in mind it is vital that your profile remain as &lt;strong&gt;up to date&lt;/strong&gt; as possible. When you visit offline-networking events like Chambers of Commerce if you sit in a corner and talk to no one or never show up you gain nothing. Social Networks are the same. By adding comments, contributing to a conversion or adding valuable tips or updates you will gain awareness and credibility.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Lead Generation by Referral&lt;/h2&gt;
&lt;p&gt;&lt;a href="../social-media.htm" title="social media network marketing"&gt;Social Networking&lt;/a&gt; is not areas that you walk into to sell something. Look at it like you are at a party. If you walk around, trying to sell something you probably will get kicked out. But if you walk around making relationships you will find those relationship that you build can turn into great referral partners.&lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;If you are looking for a lead generation strategy in Ontario consider calling a &lt;a href="../"&gt;professional marketing service&lt;/a&gt; that understands your business and social networks. &lt;strong&gt;Shane Serra&lt;/strong&gt;, from &lt;strong&gt;WSI&lt;/strong&gt; is an online marketing consultant that offers &lt;a href="../lead-generation.htm" title="lead generation Ontario"&gt;Lead Generation&lt;/a&gt; solutions for businesses in &lt;strong&gt;Barrie, Ontario&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=178308&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fLead_Generation_Ontario%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/Lead_Generation_Ontario/</guid><pubDate>Tue, 15 Feb 2011 23:22:00 GMT</pubDate></item><item><title>The Best Web Design Barrie Has to Offer</title><description>&lt;h1&gt;The Best Web Design Barrie Has to Offer: It Looks Good, but What Else Does It Do?&lt;/h1&gt;
&lt;p&gt;Many business owners think that finding the best web design in Barrie is all about appearance. While design certainly in important, it is not the only element that should be considered. The design of your website should convey something about your company's image, but it should also do much more. A properly built website can get employee of the month. In other words it should be working for the business, building leads and revenue. When hiring a &lt;strong&gt;&lt;a href="../"&gt;Barrie Web Design&lt;/a&gt;&lt;/strong&gt; company looking at more tan design will be the difference if the website actually builds you revenue and utilized as a &lt;strong&gt;lead generation tool&lt;/strong&gt;.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Easy Site Navigation&lt;/h2&gt;
&lt;p&gt;Someone can make a colorful, detailed, artistic website and call it &lt;strong&gt;the best&lt;/strong&gt; &lt;strong&gt;web design&lt;/strong&gt;, but is it really? What happens when users visit the site and navigate the site? Navigation is a large part my most websites fail. The online experience must be simple, easy and fast for the user or they may go elsewhere. Everything online is fast paced and creating an overly intricate design may confuse and deter visitors. A skilled Barrie web design service knows how to make it look good and keep navigation simple.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Sites Serve a Purpose&lt;/h2&gt;
&lt;p&gt;One of the key things that should come up when speaking with Barrie web designers is &lt;strong&gt;purpose&lt;/strong&gt;. What do you intend to do with your site? What is it you hope to achieve by creating an &lt;strong&gt;online presence&lt;/strong&gt;? A skilled Barrie web design agency to really create a website that helps provide the information your clients require and at the same point help achieve your companies goals. Whether it is simply providing an informational resource for clients or a way to sell product, your &lt;strong&gt;website designers&lt;/strong&gt; should be prepared to make it happen.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Design Should Not Interfere with Function&lt;/h2&gt;
&lt;p&gt;A website that will not load or loads slowly is a serious problem. In fact, knowledgeable Barrie web designers should be aware of recent changes to search engines like Google, who will consider loading speed when displaying page results. That means your web designers should know that large files and images should be kept off the site. This really goes without saying, provided you have hired a &lt;strong&gt;reliable Barrie web designer&lt;/strong&gt;. Make sure you get the best value when hiring a professional &lt;a href="../"&gt;web design service in Barrie&lt;/a&gt; so you wind up with a site that not only looks pretty, but works like a charm!&lt;/p&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=175624&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fThe_Best_Web_Design_Barrie_Has_to_Offer%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/The_Best_Web_Design_Barrie_Has_to_Offer/</guid><pubDate>Thu, 16 Dec 2010 08:14:00 GMT</pubDate></item><item><title>PPC Marketing Ontario</title><description>&lt;h1&gt;PPC Marketing Ontario: Are Pay Per Click Campaigns an Option for Local Businesses? &lt;/h1&gt;
&lt;p&gt;Can &lt;strong&gt;Ontario PPC marketing&lt;/strong&gt; work for your business even a more targeted approach to your city and area your customers are? Some company owners feel that whether they are based in &lt;strong&gt;Barrie&lt;/strong&gt;, &lt;strong&gt;Orillia&lt;/strong&gt;, &lt;strong&gt;Midland&lt;/strong&gt;, &lt;strong&gt;Toronto&lt;/strong&gt;, &lt;strong&gt;Muskoka &lt;/strong&gt;or elsewhere, online advertising won&amp;rsquo;t work for them. Their business may be limited to their local areas, and the internet spans the entire globe. &lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;How can paying for PPC marketing be beneficial? &lt;/h2&gt;
&lt;p&gt;The truth is your customers search for your products and services everyday. In other words &lt;strong&gt;Paid Search Marketing (PPC)&lt;/strong&gt; is a form of marketing that promotes to actually people interested or looking for your products and services. Why talk to the world and talk to your customers. Companies spend thousands on campaigns that have 25,000 readers, would you not feel talking to a smaller group that is actually interested may save you money? &lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;By hiring the best &lt;a title="PPC Marketing Ontario" href="../"&gt;PPC marketing Ontario&lt;/a&gt;, company can:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Significantly increase sales&lt;/li&gt;
    &lt;li&gt;Grow a company's customer base &lt;/li&gt;
    &lt;li&gt;Spend less in the process&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;What is Pay Per Click (PPC) Marketing?&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Pay per click marketing; &lt;/strong&gt;also know as&lt;strong&gt; Paid Search Marketing,&lt;/strong&gt; means that a company bids on targeted search key-phrases and gets ad space on the search engines and other websites, like content networks. Depending on how many clicks an ad gets, this can be a very effective way to stay in control of how much is spent on marketing. The click refers someone that felt your search ad was engaging and they wanted to learn more. PPC campaigns can be set for targeted geographic areas, plus can be controlled by the maximum you will pay for the click and for the day. &lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;The most important part of PPC is getting your ad where your search traffic is searching. The higher the traffic the higher the number of clicks, and the higher number of targeted traffic to your landing page or website.&lt;/p&gt;
&lt;br /&gt;
&lt;h2&gt;Choose the Right Ontario PPC Marketing Consultant&lt;/h2&gt;
&lt;p&gt;Finding the right company to help you with your marketing is crucial. Key elements are consultants that understand your businesses and understand that you need a &lt;strong&gt;local focus&lt;/strong&gt;. A customer hundreds of miles away may not want to come to your store or local businesses. Unless you have a store or shop in their location, then their click is not going to benefit your company much.&lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;When creating ads, they need to provide the right call to actions that will engage you customer, light a light switch going off "That is what I am looking for!" The &lt;strong&gt;right placement&lt;/strong&gt; and &lt;strong&gt;ad appearance&lt;/strong&gt; can help improve the quality of each click so you get a better value for your marketing dollars. A professional &lt;a title="PPC Marketing Ontario" href="../"&gt;Ontario PPC marketing firm&lt;/a&gt; is the best way to make sound decisions about your marketing campaign. A skilled &lt;strong&gt;PPC marketing&lt;/strong&gt; &lt;strong&gt;expert&lt;/strong&gt; knows what works and can help you find the best pricing.&lt;/p&gt;
&lt;br /&gt;
&lt;p&gt;Hiring a reliable &lt;a title="PPC Marketing Ontario" href="../"&gt;Ontario PPC Marketing&lt;/a&gt; service can help your business grow. Hire a local professional who knows what will work to get your brand the right clicks.&lt;/p&gt;
</description><link>http://www.wsioptimizedesolutions.com/RSSRetrieve.aspx?ID=5465&amp;A=Link&amp;ObjectID=170975&amp;ObjectType=56&amp;O=http%253a%252f%252fwww.wsioptimizedesolutions.com%252f_blog%252fSocial_eOptimized_Blog%252fpost%252fPPC_Marketing_Ontario%252f</link><guid isPermaLink="true">http://www.wsioptimizedesolutions.com/_blog/Social_eOptimized_Blog/post/PPC_Marketing_Ontario/</guid><pubDate>Fri, 12 Nov 2010 02:22:00 GMT</pubDate></item></channel></rss>
